Monday, March 13, 2006

Hooray! What a Day Brightener!

Hey, check this out! Thanks to all who emailed and phoned--WE MADE A DIFFERENCE! From Monica Regalado at First Five of California!


Dear Parents and Families,

Thank you for taking the time to share your concerns regarding our childhood obesity prevention advertising campaign.

The goal of our ads is to raise awareness about the health issues and diseases associated with the growing problem of childhood obesity and to alert parents and other caregivers about the important role that a healthy diet and physical activity can play in a child’s overall development.

In response to the issues raised by you and others, we are taking steps to revise the ads so that they clearly identify Type II diabetes as an increasing consequence to childhood obesity.

We have discussed our revisions with the Juvenile Diabetes Research Foundation and intend to continue our dialogue to collaborate on raising awareness and working together to combat diabetes.

We thank you for bringing this concern to our attention.